Ezine Advertizing

A very cost effective way to reach potential customers, is ezine advertizing. Doing it right thousands of people will see your ad, and many of them will click on the link to your website. You can place an ad for your website, product, or service in ezines that target people in the same niche as you.

If you didn't know, ezines are an online form of newsletters, used by website owners to keep in touch and build a relationship with their visitors. Ezines are used to share news, announce updates, and for general website promotions.

You can't succeed without some form of advertising; you have to get the word out about your business opportunity. And ezine advertizing is a very good alternative to PPC ads and other forms of buying traffic to your website.

Targeted ezine advertising is one of the most effective ways of marketing on the internet. With this strategy you will want to place your ads in ezines that are narrowly targeted toward your specific niche. Obviously ezines that are closest to your own topic will provide the best ROI (Return on Investment).

Various Prices
Depending on the niche and the number of subscribers, prices can vary quite a lot from one ezine to another, so you need to look at several options before you buy advertizing. In addition, there are different prices within the ezine itself, based on where your ad is placed.

Many ezines carry several ads in one and the same issue. These ezines usually have one ad on top, one or more in the middle, and another on the bottom of the ezine. Prices vary according to placement; the highest price is usually on the top ad.

The most expensive type of ezine advertizing is called a Solo Ad. A solo ad (as the name implies) means 'one ad', and is an ad which is sent out "alone" to the ezine's subscribers. There is no other content, so it's like a special issue of an ezine which simply contains a single ad.

Obviously a solo ad can be much longer - contain more information - than ads that are embedded within the regular content of the ezine. This - along with the fact that solo ads have the readers' undivided attention - makes these ads much more effective than the other ones.

Subscribe to Ezines
It's a good idea to subscribe to ezines in which you plan to place your ads. Read through at least a few issues to get the feel of an ezine and its style to make sure it is targeted to your audience. You will also see how other people's ads look like. Then, when your ad is sent out, you can see it just as the other subscribers will, and control that it meets your expectations.

You can find ezines to advertise in by making a Google search for your keyword + ezine, or 'ezine advertising' or similar. There are lots of website owners that sell ezine advertizing, so you will definitely find some you can use.

However, the best and most complete list of ezines is found in the Directory of Ezines. Here you will be able to find hundreds of high quality ezines that you can advertise in. As a member you will receive discounts on all your ezine advertising, plus you will get coaching and free advertizing on their pages with your membership.

If you don't want to join the Directory of Ezines, you can find a few good ezines on our Buy Internet Traffic page (scroll down the page).

Here is a summarize of the main points for an ezine advertizing strategy:

• Make use of the expertise of the ezine publisher. He/she knows their audience best.
• Pay attention to ad placement (top, middle, bottom, or solo), and ad dimensions.
• Subscribe to the ezine and read several issues before placing an ad. See if it's targeted to your niche, and how other people's ads look like.
• Weigh cost against exposure - often more expensive ads can yield better results.
• Make your ads easy to read and understand. Outline the key benefits of your offer.
• Create your own email list. Then you can remind people who did not buy about your offering in the future.
• Locate the best ezines catering to your target audience. Look for the most authoritative voices in your sector.
• Repeat your marketing message, especially where you will get a discounted rate for multiple ads.
• Use incentives. Give readers a reason to click your ads and check out your website.

As with most other things, ezine advertizing is very much a "learning by doing" endeavor. As you get more experience, your results will get increasingly better. If you can find good ezines to advertise in, this can be a very effective way of buying traffic.

See also our other pages on how to increase online traffic.

New! Comments

Have your say about what you just read! Leave me a comment in the box below.